this is the real link, looks like bearblog has some opengraph issues

Q: Why do you have a semicolon in your name?
On raccoon typewriters, the semicolon was originally on the 2 key, where the @ symbol is now. It’s a visual pun that only raccoons get, but m; is still pronounced “mat”. Also, raccoons traditionally put punctuation in their names because they don’t like to be tracked, and it foils government databases.

This is fantastic. Internet persona lore. Who is brave enough to make themselves lore? Kicks has legendary-tier lore1. I can’t say I’m in love with a lifestyle brand having lore but maybe it’s better than pretending those Abercrombie ads were advertising from our reality2.

I like that this isn’t quite a statement about bluelander themself, but about the context they inhabit. World-building.

I’m somehow reminded of:

Now, when getting into book discussions with a certain kind of man, I often say “I can’t read” as soon as possible. This is a pretty transparent defense mechanism, but it works for me, sort of.

from that essay on David Foster Wallace that I treasure in my heart more than I can explain. There’s something so absurd and delightful about instrumentalizing one’s angle on reality. Sorry, having this conversation with you in the frame you want to use on reality is just not going to work for me, and I don’t really want to get into the frame, so let’s just back off from the reality. I can’t read.

“Raccoons traditionally put punctuation in their names because they don’t like to be tracked.”


  1. I still get mad thinking about hacker news dweebs failing to have even a single bone in their body capable of recognizing non-literal text, I am not cool, I have no chill, etc. 

  2. Our reality, the one in which I have to inhabit a flabby lump of flesh and in which buildings are made from drywall and not brick or plaster, and where we are not all always nineteen-year-olds back from our private colleges’ spring break. Conceiving of classic Abercrombeality as an alternate universe is somehow less irritating to me than as an exaggerated lens on some facet of ours.