First things first: I can’t call it Lady Day because that’s the Assumption instead in Ireland.

The annunciation is one of the joyful mysteries, but – Ne timeas, Maria – I think you can celebrate Mary’s faith adequately only when you understand how terrifying her position was.

At various times this was the New Year celebrated.

The Wiccan neopagan traditions around this date call it “Ostara” and have relatively little substance. Understandable; when a quite sensible method of reconstruction is to take a premodern thing and scrape all the Christianity off of it, you’d expect to find the least left where the Christianity’d made the most impression. While it’s not fixed in the solar year, Easter falling around this time does sort of take the air out of the room for that kind of approach.

wiki:

Dita e Verës is celebrated on March 1 of the Julian calendar, the first day of the new year (which is March 14 in the Gregorian calendar). […] The shrine of Diana of Cermenika, located in the Albanian city of Elbasan, celebrates Diana the goddess of forests, greenery and nature. The distinctive sign of this holiday is baking ballokume, a sugar cookie made with Albanian corn.